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BEN breaking news – Luxperience purchased by Diversified Communications

Luxperience luxury travel trade forum sold by Helen Logas. 

NEWLINE

Helen Logas has just confirmed the sale of Luxperience to US-owned company Diversified Communications Australia, for an undisclosed sum.

NEWLINE

Logas created Luxperience in 2012 with the aim of raising the profile of some of the world’s unique travel experiences and products and connecting them to “elite travel buyers and corporate meeting organisers from around the globe”.

NEWLINE

It’s not the first major deal for Logas, who established corporate TMC Travelcorp Australia in 1994 and sold it in a multi-million dollar deal 17 years later into the Corporate Travel Management float.

NEWLINE

“I’m quite emotional about selling Luxperience as it has been a major part of my life for the past six years,” she said.

NEWLINE

Diversified Communications Australia general manager David Longman said he was excited at the acquisition, and confirmed that the majority of the current Luxperience team would transition to Diversified.

NEWLINE

More details in tomorrow’s issue of Business Events News.


The above Breaking News Alert was sent to Business Events News subscribers on 04 Oct 17

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