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Leila Fiedler from DMS has led an Australian and New Zealand delegation for IMEX AMERICA 2012. The show was extremely successful for both buyers and sellers. IMEX America 2012 was 28% larger than its inaugural edition in October 2011, having added 77 new booths and showcased 2413 exhibiting companies. 2,400 buyers from across North America and 43 other global markets – 20% more than last year. In addition, the trade show had also welcomed around 1,700 attendees.
The entire delegation felt that the show had high caliber of MICE products exhibiting. The show was very well organised and the 30 minutes appointments is sufficient to either discuss a planned itinerary or learn about new products. The timing for the show is very suitable for the Aust./New Zealand markets and the access to Las Vegas makes is even more enticing to attend the show. Prior to IMEX, DMS’ business partners’ “Hosts Global Alliance” has show cased the highlights of Las Vegas, some venues and hotels were inspected, a helicopter ride over the Great Canyon and the pleasure of going to a musical and listening to “The Jersey Boys”. The group then flew to New York for a post IMEX fam. trip and the hosts were Shackman Associates and the Waldorf Astoria. Amongst the highlights of New York 9/11 memorial, evening cruise on the Hudson River, and a broadway musical “Once”. The delegation was also hosted for an exclusive lunch in a luxury suite with the management of the Waldorf Astoria. The combination of attending IMEX America and getting to know Las Vegas and New York was of great benefit to all attendees. |
