IN the wake of the Grace Kelly: Style Icon exhibition, opened earlier this week by Her Serene Highness Princess Charlene and showing at the Bendigo Museum until 17 June, a roadshow delegation from Monaco hosted a lunch at the Park Hyatt Sydney.
Headed by Guilliame Rose of the Monaco Tourist & Convention Authority and accompanied by Benoit Badufle, director of sales & marketing – Asia Pacific, Monte-Carlo SBM Hotels & Casinos and Koji Ito, sales manager, Fairmont Monte Carlo, Rose reported a strong growth in visitations from the Australian market over the past 12 months.
Overall, visitations to the Principality, for the past year were 79% leisure and 21% MICE.
With more than 700 events annually, including the Monte Carlo Rally, Monaco Formula 1Grand Prix and Rolex Tennis Masters, Rose said there was always a good time to visit.
For the MICE market, The Grimaldi Forum, was, he said the best Centre in southern Europe.
The Fairmont’s Koji Ito who reported a 25% growth in Aussie visits last year, said the Fairmont is located on the hairpin bend in full view of the Grand Prix track.
Rose is pictured above right with Koji Ito, Alison Roberts-Brown from Monaco tourism and Princess Grace herself.