Report shows economic value of business events.
A report has found expenditure by international business events delegates generated an estimated $2.2b in GDP in 2012.
Released publically today, the report, prepared by Deloitte Access Economics for the Association of Australian Convention Bureaux (AACB), found one in five dollars spent by international visitors in Australia was by a visitor attending some form of business event.
Drawing on data from various sources including Tourism Research Australia’s International and National Visitor Surveys and the Business Events Australia 2013 report, the research said days by international business events delegates had grown at twice the pace of overall visitation over the last four years, while expenditure had grown nearly five times faster.
Convention bureaux in Australia secured 356 international business events in the 2013 financial year, a 68% success rate which had remained relatively stable over the last four years, the report said.
Challenges identified for the future included growing international competition for staging business events, it said.
For more, see tomorrow’s Business Events News.