NEW tools and increased marketing will be on hand for agents ahead of CLIA Australasia’s Plan a Cruise Month (PACM) in Oct.
Vera Pajovic, marketing manager for CLIA Australasia said a travel agent toolkit housing all cruise line members’ deals and marketing collateral in a central place, along with webinars, press releases and social media templates will be made available by 14 Sep.
A consumer dedicated area on CLIA’s website will be rolled out, housing info and cruise line deals to drive enquiries back to CLIA agent members.
CLIA is also embarking on consumer marketing within Escapes and Traveller sections in newspapers covering ocean, river, expedition and luxury cruising themes.
