New Zealand’s largest business events industry gathering, MEETINGS 2021 held in Auckland last month, has been hailed an outstanding success, securing a pipeline of work from domestic and Australian buyers.
Business Events Industry Aotearoa (BEIA) ran the 25th-anniversary MEETINGS in a year of continued COVID-19 disruption, hosting buyers from around New Zealand and Australia.
The two-day event in June connected 150 exhibitors from 18 regions with 45 Australian, 100 New Zealand hosted buyers, and 300 local day buyers. Close to 800 people met during two days on the show floor.
A BEIA survey of buyers post-MEETINGS showed $74 million worth of business was provisionally secured during the two days.
