GENerating Change
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GENerating Change 06 Apr 17: The signs your meeting is from the past (Part 2)
Thursday | Apr 6 2017DIRECTOR of Conference Focus, Max Turpin is sharing his insights on a range of topics with a regular column in BEN. Topics include new generation events and making events effective and valuable.
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GENerating Change 02 Mar 17: The signs your meeting is from the past (Part 1)
Thursday | Mar 2 2017TO PUT my thoughts on this
subject into perspective,
they relate in particular
to an annual corporate or
B2B meeting for up to 150
pax. What are the signs this
type of event is from the
past and will never reach its
maximum potential in terms
of engagement, inspiration,
impact and ROI?
Registration: To start with,
to register, an email is sent to
you asking for your personal
details and particulars which
you are required to provide via
return email. No basic online
registration site has been set
up. Very old school which
also opens the door to emails
going astray and data entry
mistakes being made.
No co-creation of topics
or content: No attendee is
asked for their thoughts or
input on topics or content.
Topics and related content
for the entire meeting are
decided upon and formulated
by senior management only.
Furthermore, before you
arrive at the event, no agenda
is distributed – so you turn
up having no idea about
the focus of the meeting or
topics of discussion. And if
you do receive an agenda and
meeting program…
Same old program: The
program (schedule) is identical
to last’s years meeting…which,
in turn, was identical to the
meeting before that. Indeed,
the template for the program
might go as far back as 2009.
Now there’s freshness for
you!…and something that’s
bound to generate pre-event
inspiration and excitement.
Choice of venue: The choice
of venue has no relevance
whatsoever to the meeting
theme or topics. It was most
likely chosen and booked
even before a theme for the
meeting was decided. And it
was most likely chosen based
on cost first, location second
and nothing else. Of course,
the location had to suit senior
management! Worst of all, it’s
the same venue as last year.
Venue set-up: The set-up of
the main meeting space is the
same as it’s always been. Bar a
new entry holding slide and a
different colour, nothing’s new.
The meeting is being held in
a stock-standard, darkened,
four-walled room with the
chairs and tables set as they
always are – in either theatre,
classroom or cabaret style.
Your attendees enter, see the
set-up and sigh. How long do
we have to endure this?
More next time in
part 2. -
GENerating Change 2 Feb 17: Budget Increase? Keep on Dreamin’!
Thursday | Feb 2 2017ANOTHER new year is upon us and not for the first time my thoughts go to…
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GENerating Change 1 Dec 16: What makes an exceptional event planner?
Thursday | Dec 1 2016AT THE top of the traits that make a great event planner, many would put excellent…
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GENerating Change 3 Nov 16: Event owners it’s not about you
Thursday | Nov 3 2016WHAT are the things that make an event (meeting or conference) successful? Ask any group of…
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GENerating Change 06 Oct 16 : Start at the end
Thursday | Oct 6 2016DIRECTOR of Conference Focus, Max Turpin is sharing his insights on a range of topics with a regular column in BEN. Topics include new generation events and making events effective and valuable.
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GENerating Change – 1 Sep 16 : It’s not just me, is it?
Thursday | Sep 1 2016JUST yesterday my plans for this article completely changed as I read something in my inbox….
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GENerating Change – 4 Aug 16 : Events of the future – part 3
Thursday | Aug 4 2016In this, the final of a three part series looking at what the future holds for…
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GENerating Change – 7 July 16 : Events of the future – part 2
Thursday | Jul 7 2016Generation change cannot be ignored and its influence on future events. By 2025 it’s estimated that…
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GENerating Change – 5 May 16 : Events of the Future – Part 1
Thursday | May 5 2016EVERY year, after having gazed into their crystal balls, various industry bodies and individuals share their…
