More than 37m business events attendees.
The Business Events Council of Australia (BECA) has released its “landmark” study into business events which found more than 37m delegates attended 412,000 business events in Australia in the 2013-14 financial year.
Conducted by Ernst & Young, the report found this generated $28b in direct expenditure, with 179,357 jobs and $23.1b in total economic contribution.
BECA flagged the report’s projected release at AIME 2015 in June last year (BEN 20 Jun 14), calling it a “landmark” research project as the first major study of the sector in almost a decade.
The report found international delegates spent $440 per day on average, excluding flights, with 391,000 meetings and conventions, 2,157 exhibitions and 18,673 incentives held in 2013-14.
BECA chairman Matt Hingerty said the research showed the direct and indirect impact on the Australian economy.
“Business events are an economic powerhouse.”
For more, see today’s Business Events News.