Six month campaign to promote business events within Australia.
Tourism Minister Dan Tehan has this morning announced the launch of a new Event Here This Year campaign to be led by the Business Events Australia team.
The campaign is part of a broader domestic strategy to aid the industry’s recovery, focusing on encouraging Australian-based businesses to hold corporate meetings and events locally during 2021.
Tehan said Australia’s strong economic and health response to COVID-19 meant the domestic business events sector was well-placed to rebound in coming years, with the Government having already supported the industry through the $50 million Business Events Grants Program which subsidises up to 50% of participation costs in more than 190 approved business events.
“We want a pipeline of business events across Australia in 2021 to build momentum and generate jobs and opportunities in urban and regional centres,” Tehan said.
Tourism Australia MD Phillipa Harrison said with some restrictions easing across the country, now was the perfect time to launch the marketing push.
“With international borders likely to remain closed for the foreseeable future, the recovery of Australia’s business events industry will undoubtedly be driven by Australian businesses and associations choosing to hold events here,” she said.
“We want event planners and key decision makers to have confidence to plan and book an event in Australia this year,” Harrison added, with the campaign set to roll out over six months across traditional media, out of home advertising, digital and social media channels.
A full campaign toolkit for the industry to use in their own marketing activities is now available at australia.com/businessevents.
More details in Travel Daily today and Business Events News next week.