CRUISE Lines International Association (CLIA) Australasia has launched its digital Travel Agent ToolKit for its agent members ahead of Plan A Cruise Month next month.
The toolkit includes marketing paraphernalia which can be used to develop material targeting local media, a client email database (and prospective clients) and social media followers.
Resources include adaptable media releases, social media posts, email headers and messaging for e-newsletters, logos and more.
For more info about Plan a Cruise Month, go to www.cruising.org.au/CLIA-Events/Plan-a-Cruise-Month.
