WITH Joel Katz, MD, CLIA Australasia.
Almost 600 cruise industry
delegates, including 56 New
Zealanders, descended on Sydney
last week for CLIA’s sold-out annual
Cruise360 conference, the largest
cruise conference in the region.
Our aim this year was to provide
more value & learning opportunities
to the travel agents attending and
initial feedback from attendees has
been extremely positive.
Highlights of the day included
international and local industry
executives sharing their marketing,
sales and business knowledge with
delegates. The day included the
largest ever Cruise360 Trade Show,
keynotes, panel discussions, and
the newly introduced breakout
sessions which covered a range of
topics, from creating guest loyalty,
breaking down myths around
river cruising, selling luxury and
expedition cruising, and leveraging
CLIA’s upcoming Plan a Cruise
Month Campaign.
Sarah Fenton, Professional
Travel Advisor of MTA Travel said,
“I always find new things to learn
when attending events, but they
are also great to refocus on what
is important which often gets lost
in the “noise” of each day. It brings
you back to the basics to really
get motivated and power on with
fresh energy. Amazing to be in
the room with so many people of
high calibre in our industry – and
to be motivated by them – is quite
humbling in a way.”
