COLOUR me beautiful.
With the reveal of AIME’s new look today (page two) also came the news of ‘sub logos’ to symbolise the three pillars of the new brand: education, networking and business.
For those adept at marketing (and InDesign), Melbourne Convention Bureau ceo Karen Bolinger told the gathered media apparently the ‘official’ names for the sub-logo colours are ‘burnt orange’, ‘aqua blue’ and ‘charcoal teal’ – the more you know!
CAUSING a stir.
Change seems to be the word of the day at the kick off of Business Events Week today, with Bolinger outlining a new-look AIME that apparently might have ruffled some feathers.
“We do believe we’ve caused a bit of a stir in the industry.”
Yes, she said, AIME did change the welcome reception to a gala dinner, based on feedback from new buyers that no one talked to them at the welcome event.
Having an event after two days of business would provide more connection and exchange, Bolinger said.
SWEET business.
MCEC ceo Peter King gave out some fun facts and figures that will be used in digital signage around the Centre, including that 2,800 cookies were eaten last month, and 4,000 sandwiches – by different people, we assume.
Other Headlines
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MCEC makes a mega impact
Thursday | Oct 26 2023THE Melbourne Convention and Exhibition Centre (MCEC) has released its first-ever Impact Report, showcasing the venue’s progress towards its environmental, social and economic goals.
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QCB heads to Oz
Thursday | Oct 26 2023THE Queenstown Convention Bureau (QCB) is heading Down Under at the end of the month for its Australia roadshow, giving conference organisers and corporate clients the chance to connect with 25 of Queenstown’s business events suppliers.
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AIME expansion
Thursday | Oct 26 2023ASIA Pacific Incentives and Meetings Event (AIME) has announced it is moving to a larger showfloor in 2024, gaining two new bays at the Melbourne Convention and Exhibition Centre.
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