Digital king for Gen X
June 4, 2014
THE International Association
of Conference Centres (IACC)
and Development Counsellors
International presented survey
results at IMEX 2014 looking at
the generational preferences of
meeting planners, which found
digital materials were king for
selling to ‘Baby Boomers’ (47 to
65 year olds), ‘Generation X’ (33
to 46 year olds)and ‘Millennials’
(18 to 32 year olds) but that
‘Matures’ (66 years and above)
preferred in-person selling during
tradeshow appointments.
The above snippet is the first part of an article sent to subscribers in Business Events News from 04 Jun 14To see the full story, see the embedded issue below or CLICK HERE to download Business Events News from 04 Jun 14