GENerating change
Strategic Meetings Management (SMM) – The Myth
July 13, 2015
The term & theory of Strategic Meetings Management (SMM) originated out of the USA some 10 years ago though has only recently gained a spotlight in Australia, originally spearheaded by event planning software StarCite (now Lanyon) and more recently, Cvent.
The above snippet is the first part of an article sent to subscribers in Business Events News from 13 Jul 15To see the full story, see the embedded issue below or CLICK HERE to download Business Events News from 13 Jul 15