PONANT has nabbed Crystal
Cruises’ former ceo and pres,
Edie Rodriguez, naming her as
its Americas brand chairman &
corporate special advisor.
Rodriguez will be tasked with
increasing Ponant’s brand
awareness in the Americas,
especially with professional
networks including travel
agencies, media, influencers,
and prospective passengers.
She will also work to increase
sales and with Ponant’s
corporate headquarter teams
“on several new projects”.
“I am proud to help the
Ponant brand achieve
recognition and realise its
ambitions for growth in USA
and the Americas at the level
it deserves,” Rodriguez said.
