ROYAL Caribbean
International has
launched a new brand
campaign in Australia
and New Zealand
urging consumers to
“come seek” the Royal
Caribbean difference.
A 30 second ad in NSW and
Queensland went live during
last night’s primetime TV slot
and forms part of a larger
blast which includes a mix
of outdoor, press, digital and
social amplification.
The push is targeting
Australians who are new to
the Royal Caribbean brand and
new to cruising and highlights
features and technologies
which are uniquely Royal
Caribbean, such as the 90m tall
North Star viewing platform,
the ice-skating rink and iFLY
skydiving simulator.
“Come Seek is an invitation to
Australians and New Zealanders
to re-consider everything
they think they know about
cruising,” said Kathryn Valk,
director of sales and marketing,
Royal Caribbean.
The new campaign comes
as the brand marks its 10th
anniversary of bringing its ships
down under.
“Each year for the past 10
years, we have been lifting the
bar even higher and taking the
cruise experience to a new
level, by bringing newer and
larger award-winning ships to
Australian and New Zealand
waters and helping to drive
the incredible growth in cruise
nationally,” Valk concluded.
MEANWHILE, RCI has
celebrated its 10th year and the
launch of the summer cruising
season with a birthday sale
offering up to 40% off a range
of local and int’l itineraries.
Sale ends 31 Oct.
