SILVERSEA Cruises would “hopefully consider to repeat” the deployment of a ship to Australian waters for a couple of months, ceo Roberto Martinoli told CW at Cruise360 on Fri.
The line’s newest ship, Silver Muse is scheduled to debut in Australia on 26 Dec 2018 and will sail in the region until Mar.
Barbara Muckermann, cmo Silversea said with eight restaurants and the biggest suites in the category, she thinks Silver Muse is “the right ship” for the Australian market and the line is expecting the deployment to be “an amazing success”.
Martinoli said having a ship based around the country for an extended period is “a big thing because normally we just pass by”.
Although the line couldn’t have a ship in the region year-round, “not yet at least”, he said the line would definitely extend the time spent in and around the country due to high guest satisfaction.
Martinoli said a ship could be deployed in local waters for up to “four to five” months, depending on the market.
The Australian market has been continuously growing for Silversea and sits less than 2,000 additional passengers off overtaking the operator’s second source market of the UK, a figure which is expected to be tipped by Muse’s visit.
Martinoli noted Silversea had more aggressive growth up until a couple of years ago, but the line is still growing steadily.
Meanwhile, Silversea last week officially launched a global partnership with photographer Steve McCurry.
Under the three-year deal, McCurry will travel with Silversea and chronicle the fleet and destinations visited.
Muckermann said McCurry’s artistry and storytelling aligns with Silversea’s “immersive experiences, intimate vessels and unforgettable destinations”.
McCurry’s shots will be used in marketing materials.
Pictured in Sydney are: Leanne Fonagy, marketing manager Asia Pacific; Barbara Muckermann, cmo; Roberto Martinoli, ceo; and Amber Wilson, md Asia Pacific.
