A spectacular new show, inspireEX, specifically developed for the corporate and special event industries was announced by Gary Daly, managing director of Exhibitions and Trade Fairs (ETF), at L’Aqua in Sydney last night.
The revelation that ABEE and Sydney Events Showcase would be merged together to become inspireEX, is one that was clearly welcomed by the industry guests.
“Feedback we received from exhibitors and attendees after this year’s exhibition, showed there was a difficulty in understanding why we had two brands.
“This new show will eliminate the confusion and streamline the two events into one,” said Daley.
Figures from this year’s show reportedly produced great results with almost 900 session tickets booked across 12 seminars.
72% of attendees had not been to the shows before and there was more business events focused audiences than previously.
Peta Moore, seminar manager for inspireEX advised that there would be an expanded Education Program in 2014 one that would have a focus on the education experience.
“We want to position ourselves as ‘Thought Leaders,” Moore said.
Adding to the ‘star’ power of this year’s high-profile speaker, Academy Awards producer Cheryl Cecchetto – founder & president, Sequoia Productions, the hunt is on for more amazing guests speakers in 2014.
Other enhancements will be added to keep visitors at the show longer.
A new initiative which will be a Concierge service.
Speaking at the event, inspireEX 2014 ambassadors Lena Malouf, CSEP. AIFD and event specialist, and Janene Wardrop, event manager – Australian Medical Association (NSW) Limited, lent their weight and support.
inspireEX – Inspire, Innovate & Create Amazing Events – will be held 18 – 19 August 2014.
Simon Shaw – Capstone Business Events
Leona Watson – Cheeky Food Group
Al Dart – Beazley