PATA’s India Chapter bought their 1st Roadshow to Australia last week, headed by Usha Sharma, additional director general, Ministry of Tourism, Government of India.
Held in Sydney at the Four Seasons Hotel, Sharma, in an address to the guests said she was delighted that major tour operators and stakeholders had participated in the roadshows.
“Australia is a big source market for India and our B2B sessions have been very productive.”
“Our objectives are to promote co-operation and effective dialogue between our two countries, and to promote travel for economic development.“
Addressing the issue of the MICE market, Sharma said they realise the importance of the sector and are also focusing on MICE tourism.
“India is an excellent MICE destination with world class facilities in Hyderabad, Bangalore, Mumbai and Delhi and there are a number of provinces that are promoting convention centres in the country.”
Commenting on 2011-2012, Sharma went on to say that growth of foreign tourist arrivals in 2011 was approximately 9% while from January to August it was around 10%.
“India,” she said, “is a land of festivals, with at least five festivals held every month which now includes our first F1 race held in October 2011, on a brand new track in Greater Noida, near Delhi.
“Having established ourselves as a world class wellness and medical tourism destination with a growth rate of 20% per annum, for the future we hope to increase India’s share in International tourist arrivals to 1% by 2016.
“Our ethos is: ‘Athithi Devo Bhavah’ which means ‘A guest is equivalent to a God’”
Pictured above are the team from India Tourism Sydney at the event last week.