Commenting at Luxperience’s Thought Leaders Program on how the resilience of the luxury sector had been like a “saviour” in the UK travel market, Helen Logas, Luxperience’s ceo, introduced Sandra Leach, owner of The Sandra Leach Company.
Leach’s message to companies is to target a clear section of the market, be visible to tour operators, invest in partners to create long term operations, use more B2C marketing, and add as much value to holiday packages as possible, including wifi and onsite tours.
One in a line-up of impressive speakers, Leach was followed by a launch address from the NSW State Minister for Tourism, the Hon George Souris who kicked off the second year of the high end, experiential event on Sunday night at the Sydney Town Hall (pictured below).
Monday it was down to work for the 148 exhibitors and the 302 buyers for the three-day show with its new and efficient booth configuration.
Logas, clearly delighted by Monday’s on-floor buzz, described the show as a team event.
“Australia is our home,” she assured us, “but Luxperience is an international show with more global pop-up events planned for April next year.”
A positive on floor vibe had David Lowe, director of sales and marketing for Sebel Pier One and the Harbour Rocks Hotel enthusing, “Judging by what I have seen so far, people are shopping and buying and it’s reassuring to see the international buyers here in strength.
“We have had so many top notch buyers from America who are so positive and so interested in our product.”
Day one ended with a glamorous event at the Sydney Opera House with sumptuous food offerings by Aria Catering, live music and a welcome address by Tourism Australia’s Andrew McEvoy.
Pictured above are: Kylie Duncan, Pullman Sydney Hyde Park and David Lowe, Sebel Pier One Sydney and Harbour Rocks Sydney.
Above are: Nichole Madin, Trails of Indochina with Jane Corbett-Jones of Jane Corbett-Jones Communications.