Nautica Cruises sails along Sydney Harbour with Camilla Franks
December 6, 2012
ON Monday afternoon Fashion sailed across Sydney Harbour for a much needed rest following the conclusion of the craziness of the Mercedes Fashion Week Australia 2012 that took place the previous week.
An intimate group including BEN were lucky enough to sail Sydney Harbour onboard a luxury vessel called Ghost courtesy of Destination NSW.
Also involved was Nautica Cruises “Sydney’s newest private charter and event agency” which is headed up by Simone Liu.
Liu has created a partnership via a sponsorship agreement with Destination NSW’s Ambassador and Australian fashion icon Camilla Franks.
Liu previously worked for Opera Point Events which has given her knowledge of event planning and production, the ability to recognise the demands of events in the corporate arena and gain key contacts in the industry.
It was this experience that encouraged Liu to start up her own business.
“I saw there was a significant potential to create a private charter and events agency to revolutionise the venue and events scene providing a unique alternative for corporate event bookers, celebrities, the tourism market and the general public.
“The collection of vessels – or ‘on-harbour venues’ – opens up a whole new world of possibilities and enhances the guest experience” Liu said.
“With any good brand the key is to continually evolve the business and service offering,” she added.
Liu outlined plans to roll out ‘signature events’ for different markets – including corporate networking, singles parties, and children’s entertainment events.
“The brand also lends itself well to the ‘active adventure’ market so I also have plans to provide the public with some yachting and sailing events,” she said.
Pictured onboard Ghost is Simone Liu and Camilla Franks with two of Camilla’s girls showing off pieces from her new collection, that was seen on the catwalk last week.