A key group of more than 150 executive and personal assistants from across Sydney were treated to an exclusive experience of The Star’s new 5-star hotel, The
Darling and the soon to open Events Centre. Hosted by The Star’s managing director, Frederic Luvisutto and The Star’s sales team, last Wednesday evening, Jakki Temple
The Star’s executive director of sales highlighted the priority of connecting with the right people. “A large portion of the bookings we take for corporate events
throughout The Star’s event spaces come from executive
and personal assistants who are commonly swamped with other tasks,” Temple said. The event took place in th lobby of The Darling hotel, with its impressive columns to The Star’s glass roof, and ten metre long rugs which were designed by Australian fashionista Akira Isogawa.
Guests toured some of the suites in the hotel and
experienced a birds-eye view of the new Event Centre and the city skyline backdrop from the balcony of the hotel rooms. Caroline Beinke, general manager marketing and sponsorship at Australian Hotels Association (NSW) expressed her excitement about the possibilities.
“The Event Centre is going to allow us to be more creative in the way that we put our events together as the size, features, technology and sales team are so
flexible for a host of our different sized events.”
Bookings are now being taken for the Event Centre, which is set to open in January 2013.