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In 1996- 2003 when he was Tourism Queensland’s executive director of marketing Alex De Waal developed the brief for the State’s most successful brand campaign, ‘Where Else But Queensland’. Now this former Sunlover Holidays boss and Tourism Queensland executive has been appointed as chief executive officer of Tourism Tropical North Queensland (TTNQ). Commencing his role on 06 January, De Waal takes over from Rob Giason who is leaving after eight years to take on project management consultancy roles. TTNQ chairman Stephen Gregg praised De Waal’s skills, saying the travel industry professional would take the destination of Tropical North Queensland to a new level. “Alex turned Sunlover Holidays into a profitable business when he was executive general manager in 2003-2005,” he said. |
